I've been thinking a lot recently about the use of AI for behavioural psychology... Like "nudge units".
Particularly in the public sector, where is the ethical oversight?
The argument may be put forward that this is for the "greater good", but when you are - especially as a state monopoly - manipulating your citizens in any way (organisations may be different, I've not thought that through yet), how does that stack against freedom, and against authoritarianism and dictatorship?
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